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Lowe’s knows that for amateur DIYers, it’s never as easy as the Instagram tutorials. There are starts and stops. There’s a lot to learn. It takes time. But just like in football, when you have the right team behind you, with expert coaching and the best tools, you can tackle any DIY project you put your mind to.

We partnered with Travis Kelce, Dak Prescott and Christian McCaffrey, and in the style of NFL mic’d up videos, we showed Red Vest’s in-store sharing motivation and expertise with players— supporting them with the coaching and tools they need to win at home.

“Neal Brennan says Americans aren't actually dumb—they just need sleep.”

Americans aren’t sleeping anymore. Is it any wonder that we’re making tons of questionable decisions lately? We need a wake-up call for sleep. And who better to do it. From his bed. Than Neal Brennan. To deliver a hilariously desperate plea:

Sleep on it, America.

Total Wireless doesn’t just claim to be a better prepaid wireless provider than the competition—they prove it with facts.

They lock people’s price for 5 years. The others don’t. FACT THEM.

They run on America’s fastest 5G speeds. The others don’t. FACT THEM. 

They don’t charge activation fees, fees to talk to a human, or any other extra fees. The others do. FACT. THEM.

In this guerrilla campaign, Total kindly asked Cricket, Metro and Boost Mobile, to go fact themselves.

Yeah, FACT those guys!

Adobe wanted a campaign for their Digital Document tools. So we created Special Delivery and Home Team, two heart-touching, uplifting, relatable stories that acknowledges the world has changed and shows how a business can adapt and move forward. Because a digital business transformation is an emotional decision. Not only for your business, but also for the people it affects.

Milk, butter, cheese, ice cream… the stuff that comes from cows is amazing. What is not amazing, are the greenhouse gasses that come from cow poop. That’s why Real California Milk is turning the methane that comes from cow poop into power. Yes, we turn poop into renewable energy. It may sound complicated, but when adorable cow puppets explain it, it’s much easier to understand.

Glad targeted music festival attendees at SXSW with an innovative new recycling idea - trash bags that double as tents. It gave away one-person tents made of ForceFlex bags to campers on the condition that they re-use the bags to clean up after themselves.

CANNES 2013
Silver – Outdoor
Silver – Promo & Activation

ADWEEK ISAAC AWARDS 2013
Product Development Invention

D&AD 2014
Outdoor

ANDY AWARDS 2014 
Promotional Items

FIAP 2014 
Grand Prix – Design
Gold – Design
Silver – Outdoor
Silver – Promo

It may come as no surprise, but the average American isn’t lining up outside a Mattress Firm store waiting for the next breakthrough in mattress technology. Which is pretty sad, because there’s nothing more exciting than innovation that helps you get some sleep.

To introduce two of Mattress Firm's most innovative mattresses, we used the same fanfare and tropes you’d expect to see from a new phone launch. We hired people who make Apple commercials, leaked the intel to Wired, and we even invited Steve Wozniak to launch it. Because if anything deserves a big sheet reveal, it’s a mattress.

TurboTax has been helping people do their taxes for years. But this year they have a completely new experience on offer: Not Taxes. Not Taxes can be a lot of things. It can be walking your dog or remembering you own a waffle maker, it can be giving yourself soap brows or going to that park you always tell people you like going to. The only thing that’s for sure is it won’t be taxes.

We worked with Sydney-based director Fiona McGee to craft these Not Taxes stories, and no one did their own taxes during the entire production process.

CANNES 2015 
Bronze – Press

THE ONE SHOW 2016
Merit

WAVE 2016 
Silver – Press

Isn't it amazing how much you can do with a white and bright smile?

Toothless smiles are only cute when you are a baby. 

While our competition claims to have endless amounts of stock—not all of it is good. Ours is curated, ours is right inside your Photoshop, Illustrator, InDesign… Premiere, Rush, LightRoom… Yeah, that makes it better. So we had a simple idea: let the stock do the talking. No headlines with words, but headlines created with Adobe Stock. And we call them puzzles. And because puzzles are so much fun, we turned the campaign into a game and created #AdobeStockPuzzle

HUMANS DOING TAXES. A DOCUMENTARY (RADIO)

All humans are unique. Their behaviour is different from everybody, even when they are doing their taxes. And because we find this fascinating, we wanted to study them and highlight their uniqueness and their different life’s situations and tax ramifications.

To launch Season 5 of Warzone, we got the soccer world talking, we featured a World Cup champion, a fake futbol club, and annoyed the f**k out of Manchester United fans —all with just two tweets.

Season 5 launched with the stadium doors of the home of Verdansk FC opening. At the same time, European soccer leagues were coming to a close and the transfer window was opening. So during the transfer window, we decided to go after one of the most sought after free agent players in the world to play for Verdansk FC.

How hard could that be?

This film centers on the morning detritus of an empty club, trashed by an evening's partying, where it perfectly captures that morning-after feeling. But, as a young man walks into the club, it's once again transformed into a wild and hedonistic party venue…into an “infinite night.”

This interactive billboard located on Times Square was linked to the weather, showing the road conditions in different major cities of the country.

Using real-time weather data we altered the conditions the bus on the billboard was driving in, while the end panels featured real time temperature and forecasts for cities around the country.

In Latin America, the recession and lack of creative jobs have forced artists to take unfulfilling day jobs in order to support their passions. Being defined by these jobs instead of what they love - is a real drag.

“This is my job, not what I do.” Celebrates the sacrifices we make to support our art, and firmly established Converse as the ally and voice for the young artists of Latin America.

In the midst of the nation's most absurd election ever, The YMCA launched it's first national campaign inspiring americans to vote for Zoe, an adorable baby. 

To encourage them to go to the polls, we created a series of customized online videos that people could send to their friends, using their real names. 

US Hispanics are not just multicultural, they’re multifaceted. For this audience, it’s not just their heritage that determines who they are, rather it’s all of the different things they do and love that defines them. Every day for a month, one Verizon phone was passed, hand to hand, across the US, capturing the diverse passions of US Hispanics, live on Facebook. That’s Lo Mejor De Mi.

Results:

23MM views on Facebook

123MM Online impressions

Tide ToGo and it's ability to edit stains on the go. 

When you have the largest variety of toppings, there's no need to fight, because everyone can have exactly what they want.